News
We love to tell our client’s stories, but sometimes, we get to tell our own! Our blog is a collections of news stories, inspirational blogs and marketing trends that we think are cool, informative or just plain fun.
Outsmart A.I.
Artificial Intelligence, otherwise known as A.I., is all the rage right now. Everywhere we turn there’s another scary story about how A.I. is about to overtake humanity much like the Skynet robots did in the Terminator movies. And while the prospect of a maniacal...
Diary of an Award-Winning Ad Campaign
Gardner Award Best Copywriting for a Display Ad – Commercial Publications Please describe your project. The project was a full-page ad for my client, Sod Production Services, and their product, Tahoma 31 Bermuda. This grass, developed by Oklahoma State...
What’s Your Avocado? Marketing Campaigns Win 3 National Awards for Client Tahoma 31 Bermudagrass including Best in Show
Once again, What’s Your Avocado? Marketing & Public Relations and its founder, Stacie Zinn Roberts, has been recognized for award-winning marketing campaigns on behalf of national clients. At the 2022 Turf & Ornamental Communicators Association (TOCA) Awards...
How to Develop a Targeted Marketing Plan
Plan your work, work your plan. It’s good advice when developing a marketing strategy for the new year. But what if you don’t know where to start to create the plan to begin with? The best advice I can give you is to first create a reasonable, attainable goal, and...
Inside PR Strategy: Article About Olympic Softball’s Home Field Wins Gold
When devising a public relations strategy, the goal is always to tell our client’s story in a way that educates their potential customers and drives sales. Every once in a while, when done correctly, an agency’s public relations efforts yield accolades for the...
5 Offseason Marketing Tips
Just because your business slows down in the offseason doesn’t mean your marketing should slow down, too. Marketing in the offseason creates a top-of-mind awareness of your company so that when your customer is ready to buy, they think of you first. If you wait until...
Happy New Year!
Here's an Avocado Toast to the New Year! May 2021 bring you Health, Wealth & Happiness. Stacie & the What's Your Avocado? Marketing & PR Team
How to Practice Gratitude in Tough Times
It’s easy to be grateful when things are going well. The real challenge is to practice gratitude in tough times. In a year like 2020, with COVID-19, social unrest, politics, and a shaky economy, can we find the grace to be grateful? I remember a time, not too long...
5 Website Quick Fixes
5 tips to update your website now. Easy ways to make a big difference in how your website looks & functions.
How to Create an Award-Winning Marketing Campaign
What’s Your Avocado? Marketing & Public Relations Wins 5 National Writing Awards What does it take to create award-winning marketing campaigns? Stacie Zinn Roberts, president of What’s Your Avocado? Marketing & Public Relations, based in Mount Vernon,...