Why Everything is About Marketing

Everything is about marketing. I had this discussion the other day with Leanne Zinn-Cox, a savvy and very much in-demand business consultant who also happens to be my sister. The conversation stemmed from the observation that in all aspects of life, we are marketing...

How to Overcome Fear

In 1988, Helen Thayer walked away from civilization and toward the North Pole, with just her dog, Charlie, for support. She hiked 364 miles in 27 days over snow and ice, and under the constant threat of polar bear attack. She braved minus 50-degree weather, hunger and...

Gratitude

Rather than pausing on Thanksgiving to give thanks on just one day of the year, how different would your life be if you practiced gratitude every day? I remember a time, not too long ago, when I was in a very dark place in my life. As I struggled to find a way out of...

By Association

“It’s who you know.” This may be true. But in a lot of cases, it’s also “who knows you.” So, how do we become known? How do we establish ourselves as members of an industry or a community? Social media is one way. We join Facebook, LinkedIn, Twitter, and a myriad of...