Marketing is about more than just advertising. It’s about creating a perception. Find out how in this article that I wrote for PR Daily, the leading blog for PR and marketing professionals …
How a New Haircut (& Everything Else) is About Marketing
by Stacie Zinn Roberts
I got a haircut last week. My stylist lopped off eight inches of hair. Eight inches.
I sucked in my breath when she handed me the first wet, orphaned clump. Too late now, I said, as she kept right on snipping. She shaped my formerly long, somewhat unruly auburn locks into a sassy, wavy bob. The hair that had once hung down between my shoulder blades now curled just under my ears.
A few hours later, I debuted my look at a business function, and I found the reception to my transformation a bit surprising. One of my friends actually jumped up and down shrieking, “Oh my God! I love it!” Another friend couldn’t stop touching my hair and cooed how much more professional I looked—and younger, too.
Which got me thinking how much a haircut says about marketing. Not fashion. Not vanity. Marketing.