What’s Your Avocado? Marketing & Public Relations, based in Mount Vernon, was honored recently at an awards gala in Seattle by the Public Relations Society of America, Puget Sound Chapter. Stacie Zinn Roberts, president of What’s Your Avocado?, was awarded a Certificate of Excellence in Marketing Communications during the 2017 Totem Awards event for a more than three-year campaign focused on the development and grassing of the Rio Olympic Golf Course. During the campaign, the local firm worked with Texas-based client, Bladerunner Farms, as they built and grassed the first golf course ever built for an Olympic Games. Roberts coordinated efforts from Washington, to Texas, to Rio de Janeiro, Brazil, as the golf course was built, hosted a test event, and worked with worldwide media to tell the client’s unique story during the 2016 Olympic Games in Rio. Totem Awards judges said of What’s Your Avocado’s winning campaign: “The fact that you made grass a topic of discussion during the Olympics is awesome! … Overall an impressive campaign, broad and international reach … I really enjoyed your approach and interest in making a diverse group aware of the importance of the type of grass curated and made by Zeon Zoysia.”
PRSA Puget Sound honors the best public relations programs, tactics and practitioners in the region at its annual Totem Awards Celebration. The awards are recognized as a symbol of creativity and accomplishment for the PR industry in the Puget Sound area. The program is designed to recognize projects and programs that demonstrate excellence in PR and rise above the competition.
About PRSA, Puget Sound Chapter
The Puget Sound chapter of PRSA has served Western Washington for 53 years. Chapter membership has grown, too, from just 33 charter members in 1957 to nearly 400 today, making it one of the 10 largest chapters in the country. PRSA Puget Sound provides networking and professional development for our members while advancing the profession and fostering understanding within the communities we serve. Public relations professionals in the Puget Sound region have played vital, strategic roles in business, government and education. We have helped launch commercial airliners and computer software, a World’s Fair and the Space Needle. We’ve strategized for major political figures and played critical roles in governments bringing change to the Pacific Northwest.
About National PRSA
The Public Relations Society of America, based in New York City, is the world’s largest organization for public relations professionals. The Society has nearly 32,000 professional and student members. PRSA is organized into more than 100 Chapters nationwide, 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has nearly 300 Chapters at colleges and universities
throughout the United States. Visit www.prsa.org for more information or to join.