Diary of an Award-Winning Ad Campaign

Diary of an Award-Winning Ad Campaign

Gardner Award Best Copywriting for a Display Ad – Commercial Publications   Please describe your project. The project was a full-page ad for my client, Sod Production Services, and their product, Tahoma 31 Bermuda. This grass, developed by Oklahoma State...
How to Develop a Targeted Marketing Plan

How to Develop a Targeted Marketing Plan

Plan your work, work your plan. It’s good advice when developing a marketing strategy for the new year. But what if you don’t know where to start to create the plan to begin with? The best advice I can give you is to first create a reasonable, attainable goal, and...
5 Offseason Marketing Tips

5 Offseason Marketing Tips

Just because your business slows down in the offseason doesn’t mean your marketing should slow down, too. Marketing in the offseason creates a top-of-mind awareness of your company so that when your customer is ready to buy, they think of you first. If you wait until...