What’s Your Avocado? Wins 4 National TOCA Awards

Mount Vernon-based writing and marketing firm What’s Your Avocado?, and company president Stacie Zinn Roberts, were honored recently with four national awards for writing and marketing campaigns from TOCA, the Turf & Ornamental Communicators Association, at the organization’s 26th Annual Meeting held in Milwaukee, Wisconsin.

Roberts won a First Place marketing/communications writing award for Best Feature Article, “Seeding a Sodded Variety,” that ran in the October 2014 issue of Sports Turf magazine. The article, written and placed in the publication for client Sod Solutions, featured an interview with Billy Findley, head groundskeeper for the St. Louis Cardinals Major League … Read the rest…

Posted in News

How a New Haircut (& Everything Else) is About Marketing

Marketing is about more than just advertising. It’s about creating a perception. Find out how in this article that I wrote for PR Daily, the leading blog for PR and marketing professionals …

How a New Haircut (& Everything Else) is About Marketing

by Stacie Zinn Roberts

I got a haircut last week. My stylist lopped off eight inches of hair. Eight inches.

I sucked in my breath when she handed me the first wet, orphaned clump. Too late now, I said, as she kept right on snipping. She shaped my formerly long, somewhat unruly auburn locks into a sassy, … Read the rest…

Posted in General

How to Write a Killer Lead

Writing is hard. Don’t let anyone tell you it’s not. Writing well is even harder. Throw in the challenge of a dry subject matter, and the task can be downright excruciating. Unless  you know the secret …

I recently wrote a Guest Blog pos titled How to Write a Killer Lead for Spin Sucks, the nationally recognized expert blog for communications professionals—you know, writers, PR pros, branding and ad creation gurus. In my article, I reveal my secret for making even the most seemingly boring topic enticing.

Click Here to read the full article at Spin Sucks

 

Read the rest…

Posted in Marketing, Writing

Bucket List

My friend Seth is going to the World Series. He’s ecstatic. He called yesterday to talk business, but what he really wanted to tell me was that he was going to watch his team, the Kansas City Royals, from right field of his home stadium. He really couldn’t believe it was happening to him. Going to any World Series, he said, was on his sports bucket list. Not his general list. His sports bucket list. I didn’t know you could have niche lists in the bucket list department, but there you go.

Which got me thinking. Hmm… I don’t have … Read the rest…

Posted in Empowering

5 Ways to Be Happy Now

Print

I recently wrote a guest blog for Spin Sucks, (as in media spin), a nationally recognized blog for communication professionals—writers, public relations practitioners, advertising folks. Though the blog was geared to that community, the message is universal. Everyone wants to be happy in their daily lives. Not everyone is. The point of my article was this: Rather than looking to outside sources to find a bit more happiness in your life (such as earning a promotion, landing a new client, or winning the lottery so you can ditch the day job), I recommend five steps you can take now to … Read the rest…

Posted in Empowering, General, Marketing, Writing

A Concert in Your Living Room

The first time I heard about house concerts, I was in a panic. I’d just learned that my favorite singer, Antje Duvekot, was coming to Seattle, and I had a conflict on the night of her show. I checked her website calendar and read that she was also playing a “private show” in Seattle that same week, so I reached out to the person hosting it. Turns out, the night before she was scheduled to sing on a big stage, she’d perform in the living room of a private home. Only 50 seats were available. And I scored two of … Read the rest…

Posted in General

How to Meditate

I remember the first time I sat in meditation at the Chopra Center in Carlsbad, California. I had just been given my mantra, ( a sacred word that you repeat over and over in your mind). I was so excited!  I was about to begin my training! So, heart pumping, I opened the door to the mediation room. And there, a group of about six men and women sat on woven rugs and pillows on the floor in a circle. The light of the warm California sun shined in through the window. A long rope attached to a bell hung … Read the rest…

Posted in General

Inspired Health & Wellness

Christine LaChance ditched corporate life in favor of following her passion. She created Vital Solutions Health & Wellness to help companies, and the people who work within those companies, create health & wellness programs that save companies on health insurance costs—all while helping employees live healthier, happier lives. Check out Christine’s take on how these kinds of programs can be implemented at companies, both large and small. And why the idea of other’s live better drives her to do this work.… Read the rest…

Posted in Empowering

Adventures in the bookstore

I had just taken a yoga class at the Skagit Valley Co-op, a health food and healthy lifestyle store in my town. I stopped in to their mercantile and found my book on the bookstore shelf. I tried to be cool about it, and not make a scene. But I was pretty darn happy about it. What a wonderful validation! This entire journey with my book, How to Live Your Passion & Fulfill Your Dreams, is inspiring, enlightening and humbling.

Thank you so much for your continued support. If you’d like to see my book on your local bookstore shelves, … Read the rest…

Posted in General

Forget Mr. Potato Head. We’re Now Avocado People

This poster just tickles me. It cracks me up so much, I had to share it with  you.

What do you think?

Oh, and if you’re in the area, I hope you’ll attend the event. It’s free!Read the rest…

Posted in Empowering
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What’s Your Avocado?

1207 Cleveland Avenue #1154

Mount Vernon, WA 98273

360-941-4595

moc.odacovaruoystahwnull@eicatS

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