{ "@context": "http://schema.org", "@type": "Person", "address": { "@type": "PostalAddress", "streetAddress": "1125 S. 2nd Street", "addressLocality": "Mount Vernon", "addressRegion": "WA", "postalCode": "98273", "addressCountry": "USA" }, }

How to Write a Killer Lead

Writing is hard. Don’t let anyone tell you it’s not. Writing well is even harder. Throw in the challenge of a dry subject matter, and the task can be downright excruciating. Unless  you know the secret … I recently wrote a Guest Blog pos titled How...

5 Ways to Be Happy Now

I recently wrote a guest blog for Spin Sucks, (as in media spin), a nationally recognized blog for communication professionals—writers, public relations practitioners, advertising folks. Though the blog was geared to that community, the message is universal. Everyone...

Why Everything is About Marketing

Everything is about marketing. I had this discussion the other day with Leanne Zinn-Cox, a savvy and very much in-demand business consultant who also happens to be my sister. The conversation stemmed from the observation that in all aspects of life, we are marketing...

By Association

“It’s who you know.” This may be true. But in a lot of cases, it’s also “who knows you.” So, how do we become known? How do we establish ourselves as members of an industry or a community? Social media is one way. We join Facebook, LinkedIn, Twitter, and a myriad of...

Incompatible

For the past few days, I’ve been struggling with trying to make my Apple computer operate in the PC world. It has not been fun. Some software just isn’t made for a Mac. And some Mac software just doesn’t play nice with PCs.  Yet, because a project I’m working on is a...