TamStar™ St. Augustinegrass was produced using advanced turf breeding technologies pioneered by Texas A&M AgriLife Research in Dallas. Rigorous testing over 12 years produced this unique variety that takes into account every weather condition and climatic zone of the Southern U.S. The result is in a natural, hardy, beautiful turf that is perfectly suited to the demands of the South. This beautiful turf offers drought tolerance, pest tolerance, shade tolerance, reduced seedhead production, a deep root system, vigorous growth habit and cold tolerance better than other St. Augustinegrasses on the market. The Turfgrass Producers of Texas are charged with marketing TamStar throughout Texas. The goal is to market TamStar as the go-to St. Augustine in Texas, as the grass was specifically developed for the needs of the Texas lawn.
The role of What’s Your Avocado? Marketing & Public Relations over the next two years is to create a full branding and marketing programs to raise awareness of this grass to consumers and homeowners who will want it in their lawns, and to landscapers and installers who will want to sell it to their clients. In place are a new logo and tagline we developed that positions TamStar to consumers as “Your Texas Lawn.” We are in the process of building a website, designing all trade show booth materials, and print and digital ads. This spring, we launch a consumer ad campaign in print, online and on the radio in select Texas markets.