Home Building, Development, Real Estate, Construction

Home Building, Development, Real Estate, Construction


Services for Real Estate, Title, Development & Construction: Web development, Blogs, Articles, Advertorials, Public Re
lations, Newsletters, Collateral, Video, Photography



For more than a decade, What’s Your Avocado? Founder Stacie Zinn Roberts worked as a reporter in the real estate and homebuilding industries. She wrote for Builder magazine, Home & Condo, Urban Land, the Florida Real Estate Journal and for the Sunday Real Estate section of the Fort Myers News-Press. That experience translated to public relations and marketing communications projects for large regional and national community developers and home builders. Among them were Worthington Communities and the Southwest Florida divisions of US Home and Lennar Homes. Stacie wrote advertorials, video scripts and marketing collateral for real estate developers and builders in Naples, Fort Myers, and Cape Coral, Florida. She also wrote entire advertorial sections on golf resorts and real estate developments nationwide for Links magazine. Stacie worked with national consultants in the title industry to conduct research and develop website copy. With more than 25 years of experience, Stacie and her team at What’s Your Avocado? have a comprehensive knowledge of the industry.


Examples of our work:

Port Royal, a history of the famous and exclusive enclave that put Naples, Florida, on the map

Exceeding a Homeowner’s Expectations, article on creating curb appeal

Appetite for Construction, an article from Lawn & Landscape magazine on the trend for building outdoor kitchens and hardscapes

Far-flowing Reach, an article on rain gardens for Design/Build magazine


Real Estate, Construction