Featured Project
Sod Production Services:
Tahoma 31 Bermudagrass
Developed by Oklahoma State University, WYA worked with our client, Sod Production Services, from the very beginning. We helped write the proposal to the university that won the licensing rights to this extremely cold tolerant grass. WYA created the name (Tahoma sounds like Oklahoma and means “frozen water” in the Puyallup Indian language). We developed the brand, created all collateral, launched a website, assist in grower/distributor relations, and implement the ongoing PR and advertising campaigns. The grass has become a market leader and our promotional efforts have won numerous awards.
Branding
Brand Standards
Logos:
Color Palette:
Typography:
The Website
Tahoma31.com provides technical information about the grass, research data and reports, and Where to Buy information to drive sales.
Marketing Materials & Collateral
Tahoma 31
8 Page Book
Tahoma 31
PowerPoint Sales Presentation
Tahoma 31
PostCard
advertisements
2024 TOCA Communications Award
Building the Battlefield – 1st Place in Writing a Feature Article
2024 TOCA Communications Award
Tahoma31.com Website – Gardner Award Best in Show – New Media
2024 TOCA Communications Award
Tahoma31.com Website – 1st Place New Media – Websites
2024 TOCA Communications Award
Tahoma31.com – Merit Award: Digital Design – Websites (design-only catgegory)
2023 TOCA Communications Award
Renovating a Classic – 1st Place in Writing a Feature Article
2022 TOCA Communications Award
Grass Selection with Purpose – 1st Place in Writing a Feature Article
2022 TOCA Communications Award
Tahoma 31 Swiss Army Knife – 1st Place in Copywriting for a Display Ad – Commercial Publications
2022 TOCA Communications Award
Tahoma 31 Swiss Army Knife – Gardner Award, “Best In Show” Writing – Marketing
READ MORE ABOUT IT: Diary of an Award-Winning Ad Campaign
2021 TOCA Communications Award
USA Softball Hall of Fame article – 1st Place in Writing a Feature Article
2020 TOCA Communications Award
Tahoma 31 Fans in the Crowd Campaign – 1st Place in Copywriting for a Display Ad – Commercial Publications
Media Relations
The PR buzz on Tahma 31 is just beginning as the grass is ready for harvest Spring 2019.
Listen To the Jake FM Interview Here:
