News
We love to tell our client’s stories, but sometimes, we get to tell our own! Our blog is a collections of news stories, inspirational blogs and marketing trends that we think are cool, informative or just plain fun.
5 Offseason Marketing Tips
Just because your business slows down in the offseason doesn’t mean your marketing should slow down, too. Marketing in the offseason creates a top-of-mind awareness of your company so that when your customer is ready to buy, they think of you first. If you wait until...
Happy New Year!
Here's an Avocado Toast to the New Year! May 2021 bring you Health, Wealth & Happiness. Stacie & the What's Your Avocado? Marketing & PR Team
How to Practice Gratitude in Tough Times
It’s easy to be grateful when things are going well. The real challenge is to practice gratitude in tough times. In a year like 2020, with COVID-19, social unrest, politics, and a shaky economy, can we find the grace to be grateful? I remember a time, not too long...
5 Website Quick Fixes
5 tips to update your website now. Easy ways to make a big difference in how your website looks & functions.
How to Create an Award-Winning Marketing Campaign
What’s Your Avocado? Marketing & Public Relations Wins 5 National Writing Awards What does it take to create award-winning marketing campaigns? Stacie Zinn Roberts, president of What’s Your Avocado? Marketing & Public Relations, based in Mount Vernon,...
How to Create a Google My Business Account
You’ve got to make friends with Google (particularly, Google My Business,) if you want to run a successful business. A recent survey shows the average person Googles something at least three times per day, and some sources estimate it processes more than 3 billion...
How Avocados & Marketing Go Together
In celebration of National Avocado Day, dip a chip into your guacamole, smear your avocado toast and raise an avocado smoothie glass in honor of our favorite fruit! At What’s Your Avocado? Marketing & Public Relations, we wholeheartedly embrace this festive day...
COVID-19: Marketing Through the Crisis
What can I say about marketing through the COVID-19 pandemic? It’s been tough. Excruciating, really. Yet as businesses all over the country open up in the wake of COVID-19, now more than ever, it’s important to communicate with your current client list and market to...
What is Branding? And Why is a Brand Critical to Launching a Successful New Business
Branding is critical to launching a successful new business. What you name your company, the logo you use, your website, and all of your messaging, should tell a story in order to set your company apart from the competition. Gone are the days when you could slap...
3 Keys to Target Marketing
3 KEYS TO TARGET MARKETING Not everyone is your customer. Nope. Even if you have the most skilled staff in town and the best prices, deliver the highest quality service, and own the shiniest equipment and the prettiest trucks, not everyone will buy from you. This is...