Meet The Team
STACIE ZINN ROBERTS
CHIEF WRITER & MARKETING STRATEGIST, PRESIDENT Stacie Zinn Roberts is a nationally recognized, award-winning writer and marketing expert with more than 25 years of experience. She has won more than 40 national awards for her work including the United Nations Environmental Program for retail environmental marketing, as well as from organizations such at the Public Relations Society of America and the Turf & Ornamental Communicators Association. She’s written for industry publications such as Golf Course Management, Sports Turf, Golfdom and PR Daily. She spent eight years as the president and director of marketing for Environmental Turf, where she developed the branding for SeaDwarf Seashore Paspalum, the grass that eventually became the greens grass for the Rio Olympic Golf Course. Stacie served for six years on the Board of Directors of the Florida Turfgrass Association as Chair of the Research & Scholarship Committee where she worked closely with scientists from the University of Florida turfgrass breeding program. Stacie founded What’s Your Avocado? Marketing & Public Relations in 2012.
Finance & Accounting
Kym Kelly brings decades of experience in Small Business Administration and Project Management to the What’s Your Avocado? team. She has worked with numerous companies in a wide variety of sectors to implement and streamline their processes in accounting, human resources, safety, and general operations.
Strategic Marketing Specialist
Kathleen Petrzelka is a creative thinker & strategist with a keen eye for detail. She’s a strong writer and editor and has an astute understanding of business that makes her suggestions relevant and actionable. Her depth of professional and personal experience enriches the What’s Your Avocado? team and is a tremendous benefit to our clients.
Brand Strategist | Artist
Project Manager | Web | Photo/Video
Rebecca Murray is highly skilled at telling compelling stories through still photos, moving pictures and sound. A deep compassion for our clients, coupled with Rebecca’s professional expertise, combine to deliver high-quality images that share their unique messages, promote key objectives, or motivate viewers to action.
Public Relations Strategist
Award-winning public relations, communications, and marketing strategist with more than 20 years of experience in luxury real estate development, financial services, education, golf, hospitality, and other industries. Skilled in using public relations and corporate communication, marketing and marketing communication, media relations, and crisis communications to support organizational goals and objectives.
Katie Doyle is a highly motivated and creative thinker with a passion for digital marketing and a mind for web design. After working in various roles throughout the marketing industry, she found a home in designing clean, purposeful websites that demand the consumer’s attention. Katie specializes in user-friendly, mobile-ready designs that drive sales for our clients.
To win an award is a confirmation of a job well done. We are humbled by the accolades bestowed on us by some of the nation’s leading organizations that recognize excellence in marketing, communications and public relations. Out off the dozens awarded to the staff of What’s Your Avocado? Marketing & Public Relations, here are a select few of note:
- Public Relations Society of America, Puget Sound Chapter, Certificate of Excellence, Washington State Potato Commission’s (WSPC) Annual Report, 2018
- Public Relations Society of America, Puget Sound Chapter, Certificate of Excellence for Marketing Communications, Zeon Zoysia & the Olympic Golf Course, 2017
- Gardner Award, Best of Show, Turf & Ornamental Communicators Association, Special Projects – Marketing Communications, Zoysia as a Game Changer Tour, 2016
- Gardner Award, Best of Show, Turf & Ornamental Communicators Association, Writing – Marketing Communications, Pine Lakes Opens press release, 2010
- More than two dozen First Place & Merit awards for writing, marketing communications and design, Turf & Ornamental Communicators Association
- 35th Addy Awards, Local Certificate of Merit, Public Service Advertising – Audio/Visual