AT&T Byron Nelson
For the 50th Anniversary of the AT&T Byron Nelson, the PGA Tour moves to Trinity Forest Golf Club in Dallas. The course is grassed with an environmentally friendly grass called Trinity Zoysia, named for the golf course. Trinity Forest was built on the site of a former landfill. Trinity Zoysia was developed in Texas by Bladerunner Farms in Poteet, south of San Antonio.
Online Press Room:
When the AT&T Byron Nelson tournament moved to a new golf course venue that was grassed with our client’s turf variety, Trinity Zoysia from Bladerunner Farms, we saw it as the perfect PR opportunity. We created press tools and an online press room to encourage the media to include the grass as part of the tournament’s 50th Anniversary story.