Horizon Turf Nursery is a family-owned sod farm operation in Colorado. The farm had an outdated website that failed to tell the company’s compelling story. We rewrote every word of the website with an eye toward Search Engine Optimization in the Denver area metro, while also highlighting the family history. We created sections for each grass the farm grows using data charts and information to enable customers to compare and contrast varieties. We developed a comprehensive About page that offered history, leadership, and sustainability content. An old newspaper clipping on the Home Page serves links to this section, adding continuity and credibility. Giving potential customers a peak behind the curtain, we dropped in whimsy (the family dog Odin is listed as a staff member with the title of “Professional Napper.” The owner’s son, whose baby pictures are on the website, came up with the job title). Animations and elements that flip or slide make the site feel up-to-date and modern, which gives customers a sense that this company understands technology and grows a quality product while also being family-run. A contact form at the bottom of every page with a strong Call To Action makes it easy for customers to contact the farm and buy their sod. Services such as installation and delivery are highlighted to help the farm sell more than just grass. We used a mixture of family photos, recent photos, and stock photography to strike the right balance between local and professional. Upon launch, we started a location-specific Google Ads campaign to drive traffic to the website. Sales increased immediately, and the owners were ecstatic!