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Bladerunner Farms

Rio Olympics:
Marketing the olympic golf course

After 112 years, golf returned as an Olympic sport at the 2016 Summer Games in Rio de Janeiro, Brazil. We worked with our client, Bladerunner Farms, for four years as they planned for the Olympics and aided in the construction of the golf course built specifically for golf’s return to the Olympics. Bladerunner Farms developed a low water use, environmentally friendly grass that was selected for use on the fairways, tees, and roughs of the Olympic Golf Course. 

Our client’s product, Zeon Zoysia grass, grew in on a course with low-quality water, very little fertilizer, and no chemical herbicides—all weeds on the more than 100-acre site were pulled by hand. It was a huge story!

PRSA Certificate of Excellence

In 2017, the campaign won a Certificate of Excellence from the Puget Sound Chapter of the Public Relations Society of America, as well as several awards from the national Turf & Ornamental Communicators Association.

Logo Creation

Our job was to change the conversation away from the negativity the worldwide media was focused on and tell a different story, a positive one. We had an environmentally friendly story to tell—one that helped the Olympic Committee fulfill its goal of hosting a Sustainable Olympic Games, which was part of its mission. 

Online Press Room

Most of the professional media covering the Olympics would be sportswriters, not grass experts. To steer the conversation to the grass and its environmentally beneficial attributes, we developed an online press room and materials to first alert the media to the sustainability angle, and then educate them on the science, benefits, and challenges overcome to bring the golf course to green, vibrant life. It worked! 

Media Resource Creation

Online Press Room

Facts Sheet

Booklet

2016 – The Year of Zoysia

Booklet

Zoysia as a Game Changer

Our work for Bladerunner Farms was featured in:

Cover Story for the Sunday Sports Section

Case Study:

What's Your Avocado?

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