Services for Air2G2: Branding, Marketing Strategy, Public Relations, Content Creation, Web Development
Air2G2 324 is a widely recognized, award-winning piece of equipment used in the management of some of the world’s most recognized golf courses and sports fields including the stadium of the Jacksonville Jaguars NFL team and Real Madrid FC in Spain. The machine is so diverse in the benefits provided to the user that we realized we needed to come up with a new product category to explain how it works. The Air2G2 Soil CPR campaign, supported by customer testimonials, is the centerpiece of a complete rebranding of the machine. Every element of the product’s presentation was revamped—from changing the paint color of the machine, to a new logo, redesigned website at Air2G2.com, all new messaging, all new photography and toolkit to help Air2G2 324 distributors communicate to their local markets.