Air2G2 324 is a widely recognized, award-winning piece of equipment used in the management of some of the world’s most recognized golf courses and sports fields including the stadium of the Jacksonville Jaguars NFL team and Real Madrid FC in Spain. The machine is so diverse in the benefits provided to the user that we realized we needed to come up with a new product category to explain how it works.
The Air2G2 campaign, supported by customer testimonials, is the centerpiece of a complete rebranding of the machine. Every element of the product’s presentation was revamped—from changing the paint color of the machine to a new logo, redesigned website at Air2G2.com, all new messaging, all new photography and toolkit to help Air2G2 324 distributors communicate to their local markets.
In the Writing a Feature Article category for the 2017 Turf and Ornamental Communicators Association’s (TOCA) annual awards, Stacie Zinn Roberts of What’s Your Avocado? Marketing received a Merit Award for the article “Putting the Air in Aerification”, written for client GT AirInject about their product, the Air2G2 aerification machine, which ran in the August 2016 issue of Sports Turf Magazine
We created a full suite of Logos and Brand Standards to fit into the AIR2G2 product family, along with a bundle campaign, press kit, distributor toolkit, and ad campaign.