What are the latest trends in B-to-B marketing for 2019?
Stacie Zinn Roberts of What’s Your Avocado? Marketing & PR was invited to share her insights, with two other national marketing experts, on this marketing webinar hosted by Golf Course Industry magazine. Although the panel focuses on marketing in the golf industry, much of the information translates to all market segments.
On the panel:
- Mark LaFleur of Syngenta
- Colleen Clifford of Aquatrols
- Stacie Zinn Roberts of What’s Your Avocado? Marketing & PR
- Pat Jones, editor of Golf Course Industry magazine
Big takeaways for marketing in 2019:
- Storytelling is key
- Know your target market
- Speak your customer’s language
- Print ads/direct mail are new again
- Implement the rule of 3rds on social media
The first 40 minutes focuses on the state of the golf industry. If that’s not your thing, SKIP AHEAD TO MINUTE 41 to hear the panelists offer their strategic marketing tips. You’ll hear Stacie discuss marketing and PR tactics that pertain to all business sectors.
CLICK HERE to listen to the webinar.
Stacie Zinn Roberts is a nationally recognized, award-winning writer and marketing expert with more than 25 years of experience. She has won more than 40 national awards for her work including the United Nations Environmental Program for retail environmental marketing, as well as from organizations such at the Public Relations Society of America and the Turf & Ornamental Communicators Association. She’s written for industry publications such as Golf Course Management, Sports Turf, Golfdom and PR Daily. She spent eight years as the president and director of marketing for Environmental Turf, where she developed the branding for SeaDwarf Seashore Paspalum, the grass that eventually became the greens grass for the Rio Olympic Golf Course. Stacie served for six years on the Board of Directors of the Florida Turfgrass Association as Chair of the Research & Scholarship Committee where she worked closely with the scientists from the University of Florida’s turfgrass breeding program. Stacie founded What’s Your Avocado? Marketing & Public Relations in 2012.