by Stacie Zinn Roberts | May 7, 2024 | Uncategorized
Artificial Intelligence, otherwise known as A.I., is all the rage right now. Everywhere we turn there’s another scary story about how A.I. is about to overtake humanity much like the Skynet robots did in the Terminator movies. And while the prospect of a maniacal...
by Stacie Zinn Roberts | Dec 28, 2019 | Marketing, Uncategorized
Everyone loves a good story. We tell stories to soothe our children to sleep, to relax with a movie on a Saturday night, to connect with friends over a beer. In business, something as basic as what you name your company should tell a story too. To illustrate, let me...
by Stacie Zinn Roberts | Dec 28, 2019 | Marketing, Uncategorized
Internal Communications: Find out how to tell your employees what they need to hear. When Scott Needham noticed inconsistencies in the way his landscape crews were pruning shrubs in the common areas of the dozens of homeowners associations his company, ProQual...
by Stacie Zinn Roberts | Dec 28, 2019 | Marketing, Uncategorized
Maintaining good customer relations starts with frequent and effective communication. Jason Kopke, owner of Arizona Landshapes in Tucson, recalls an incident eight years ago, when he neglected a referral source that had kept one of his two-person crews busy six days a...
by Stacie Zinn Roberts | Oct 29, 2018 | Uncategorized
Mount Vernon, WA, Monday, October 22, 2018: What’s Your Avocado? Marketing & Public Relations expands the firm’s website development capabilities as Digital Designer Katie Doyle joins the marketing team. Her key responsibilities will be to develop user-friendly,...
