by Stacie Zinn Roberts | Feb 17, 2020 | Marketing, Writing |
I work with this vendor named Darryl. Darryl is a nice guy. His products are well-priced. They’re good quality. Everything comes in on time. But Darryl is hard to work with because Darryl is terrible at email. Every time I work with him, he signs his email: “Thanks,... 
by Stacie Zinn Roberts | Feb 14, 2019 | News, Writing
Representing more than 80 sod producers and vendor members, the Turfgrass Producers of Texas recently launched a new website to help consumers select the grass that is right for their home lawn or project, and locate a turfgrass producer nearby to supply the grass.... 
by Rebecca Murray | Aug 28, 2018 | Marketing, News, Writing
How to Create a Successful Email Marketing Campaign When done right, email marketing can pay dividends and help you grow and maintain your client base. With so many ways to reach out to customers these days, you might wonder, “Is email marketing still worthwhile?” In... 
by Stacie Zinn Roberts | Apr 15, 2015 | Marketing, Writing
The cursor blinked at me. Blink. Blink. Blink. White page staring back. Blank. Blank. Blank. How could I do it one more time? How could I write a compelling story about a subject matter so dry it made my lips crack. How? Has this been you, Dear Fellow Communications... by Stacie Zinn Roberts | Oct 20, 2014 | Empowering, General, Marketing, Writing
I recently wrote a guest blog for Spin Sucks, (as in media spin), a nationally recognized blog for communication professionals—writers, public relations practitioners, advertising folks. Though the blog was geared to that community, the message is universal. Everyone... by Stacie Zinn Roberts | Apr 12, 2013 | General, Writing |
I admit that I am a compulsive note taker. I’m sure it springs from my 20+ years as a journalist. When you get paid to ask people questions, it’s certain that they expect you to write down what they say. So, I do. The note taking isn’t reserved, however, for the forum...