Outsmart A.I.

Outsmart A.I.

Artificial Intelligence, otherwise known as A.I., is all the rage right now. Everywhere we turn there’s another scary story about how A.I. is about to overtake humanity much like the Skynet robots did in the Terminator movies. And while the prospect of a maniacal...
Diary of an Award-Winning Ad Campaign

Diary of an Award-Winning Ad Campaign

Gardner Award Best Copywriting for a Display Ad – Commercial Publications   Please describe your project. The project was a full-page ad for my client, Sod Production Services, and their product, Tahoma 31 Bermuda. This grass, developed by Oklahoma State...
How to Develop a Targeted Marketing Plan

How to Develop a Targeted Marketing Plan

Plan your work, work your plan. It’s good advice when developing a marketing strategy for the new year. But what if you don’t know where to start to create the plan to begin with? The best advice I can give you is to first create a reasonable, attainable goal, and...