The creative team at What’s Your Avocado? Marketing and Public Realtiions, spearheaded by Stacie Zinn Roberts and based in Mount Vernon, Washington, earned four national awards, including the equivalent of Best in Show at the 2024 Turf & Ornamental Communicators Association (TOCA) Awards held in early May in Lake Las Vegas, Nevada. The awards were for marketing tools created for the firm’s client Tahoma 31 Bermudagrass, a propriety brand of natural grass developed by Odklahoma Stte Univsity, licensed by Sod Producton Services, and planted worldwide on golf courses, sports fields and home lawns.
The awards include:
FIRST PLACE: WRITING A FEATURE ARTICLE (MARCOMM)
The article, “Building the Battlefield” by Stacie Zinn Roberts was published in “By Design” magazine, the official publication of the American Society of Golf Course Architects, (Fall 2023). The article chronicles the design and construction of The Battlefield at Shangri-La on Monkey Island, Oklahoma, utilizing Tahoma 31 Bermudagrass. Judges comments noted: “Interesting info conveyed in an intriguing format and style. Everyone loves to read about the challenges of creating a course!”
GARDNER AWARD: “BEST IN SHOW” – NEW MEDIA
FIRST PLACE: NEW MEDIA- WEBSITES (for the overall website)
MERIT AWARD: DIGITAL DESIGN – WEBSITES (design-only category)
In early 2023, Tahoma31.com was completely redesigned with all new graphics, functionality, text, research and content. The website earned three awards in the competition including the special recognition of the competition’s Gardner Award (equivalent of the Best in Show). Judges comments for the all-new Tahoma31.com were “Beautiful website! Having the tool bar stay on the top of the page as you scroll down makes for easy navigation. It’s a good use of information, testimonials, photos … Very well done website. Great use of color, animation, the carousel, photos, testimonials, technical information … Well-organized, highly-informative web layout and content … Easy to navigate and has good consistency. Good use of hierarchy, pull quotes and photography. Organized and easy to navigate.”
Tahoma 31 Bermudagrass is regarded as the premium choice for golf courses, sports fields, and lawns in warm-seaons and the northernmost Transition Zone climates. Projects of note include stadium surfaces for the NFL’s Philadelphia Eagles, Chicago Bears, Washington Commanders;, MLB’s Los Angeles Angels & Dodgers; SEC Football’s University of Arkansas Razorbacks; hundreds of golf courses; and the National Park Services’ National Mall in Washington, D.C.
Stacie Zinn Roberts is a nationally recognized, award-winning writer and marketing expert with more than 25 years of experience. She has won more than 40 national awards for her work including the United Nations Environmental Program for retail environmental marketing, as well as from organizations such at the Public Relations Society of America and the Turf & Ornamental Communicators Association. She’s written for industry publications such as Golf Course Management, Sports Turf, Golfdom and PR Daily. She spent eight years as the president and director of marketing for Environmental Turf, where she developed the branding for SeaDwarf Seashore Paspalum, the grass that eventually became the greens grass for the Rio Olympic Golf Course. Stacie served for six years on the Board of Directors of the Florida Turfgrass Association as Chair of the Research & Scholarship Committee where she worked closely with the scientists from the University of Florida’s turfgrass breeding program. Stacie founded What’s Your Avocado? Marketing & Public Relations in 2012.
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