A Room Full of Smart People

In marketing, and in life in general, I believe it’s critical to surround yourself with people who know things that you don’t know. It’s what I call my “Room Full of Smart People” rule. Let me illustrate. You’re sitting in a room full of folks who have come together...

Write What You Know

“Write what you know” is a piece of advice all beginning writers hear. When I first started writing, I heard it all of the time. So much so, it kind of got on my nerves. But the truth is, it’s good advice. And eventually, I followed it. Way back when, I was the...

The What’s Your Avocado? Story

When I tell people I’ve just launched a new writing, marketing and personal empowerment company called What’s Your Avocado?, I get one of three responses: “Oh, that’s cool!” A tilt of the head, as if to say, “Huh?” Or, they come right out and ask me, “How’d you come...