by Stacie Zinn Roberts | May 21, 2024 | Awards
The creative team at What’s Your Avocado? Marketing and Public Realtiions, spearheaded by Stacie Zinn Roberts and based in Mount Vernon, Washington, earned four national awards, including the equivalent of Best in Show at the 2024 Turf & Ornamental Communicators...
by Stacie Zinn Roberts | May 7, 2024 | Uncategorized
Artificial Intelligence, otherwise known as A.I., is all the rage right now. Everywhere we turn there’s another scary story about how A.I. is about to overtake humanity much like the Skynet robots did in the Terminator movies. And while the prospect of a maniacal...
by Stacie Zinn Roberts | Mar 28, 2023 | Awards
Gardner Award Best Copywriting for a Display Ad – Commercial Publications Please describe your project. The project was a full-page ad for my client, Sod Production Services, and their product, Tahoma 31 Bermuda. This grass, developed by Oklahoma State...
by Stacie Zinn Roberts | May 17, 2022 | Awards
Once again, What’s Your Avocado? Marketing & Public Relations and its founder, Stacie Zinn Roberts, has been recognized for award-winning marketing campaigns on behalf of national clients. At the 2022 Turf & Ornamental Communicators Association (TOCA) Awards...
by Stacie Zinn Roberts | Nov 11, 2021 | Marketing
Plan your work, work your plan. It’s good advice when developing a marketing strategy for the new year. But what if you don’t know where to start to create the plan to begin with? The best advice I can give you is to first create a reasonable, attainable goal, and...
by Stacie Zinn Roberts | Sep 29, 2021 | Awards, Writing
When devising a public relations strategy, the goal is always to tell our client’s story in a way that educates their potential customers and drives sales. Every once in a while, when done correctly, an agency’s public relations efforts yield accolades for the...
by Stacie Zinn Roberts | Jan 11, 2021 | Marketing
Just because your business slows down in the offseason doesn’t mean your marketing should slow down, too. Marketing in the offseason creates a top-of-mind awareness of your company so that when your customer is ready to buy, they think of you first. If you wait until...
by Stacie Zinn Roberts | Dec 28, 2020 | General
Here’s an Avocado Toast to the New Year! May 2021 bring you Health, Wealth & Happiness. Stacie & the What’s Your Avocado? Marketing & PR Team
by Stacie Zinn Roberts | Nov 22, 2020 | Empowering
It’s easy to be grateful when things are going well. The real challenge is to practice gratitude in tough times. In a year like 2020, with COVID-19, social unrest, politics, and a shaky economy, can we find the grace to be grateful? I remember a time, not too long...
by Stacie Zinn Roberts | Oct 7, 2020 | General, Marketing, Writing
Easy Tips to Improve Your Website Now You need to fix your website. Sorry, but it’s true. Websites are finicky things. They require constant care, yet you ignore your website at your own peril. It is estimated that 75% of customers judge a company based on its...
