One Degree of Separation

It’s said that every person in the world is just six degrees of separation from every other person in the world. The idea is that if you wanted to meet someone, you’re only six steps away, by introduction, from anyone else on the planet. We’re just that connected. You...

A Room Full of Smart People

In marketing, and in life in general, I believe it’s critical to surround yourself with people who know things that you don’t know. It’s what I call my “Room Full of Smart People” rule. Let me illustrate. You’re sitting in a room full of folks who have come together...

The What’s Your Avocado? Story

When I tell people I’ve just launched a new writing, marketing and personal empowerment company called What’s Your Avocado?, I get one of three responses: “Oh, that’s cool!” A tilt of the head, as if to say, “Huh?” Or, they come right out and ask me, “How’d you come...