News
We love to tell our client’s stories, but sometimes, we get to tell our own! Our blog is a collections of news stories, inspirational blogs and marketing trends that we think are cool, informative or just plain fun.A Room Full of Smart People
In marketing, and in life in general, I believe it’s critical to surround yourself with people who know things that you don’t know. It’s what I call my “Room Full of Smart People” rule. Let me illustrate. You’re sitting in a room full of folks who have come together...
Write What You Know
“Write what you know” is a piece of advice all beginning writers hear. When I first started writing, I heard it all of the time. So much so, it kind of got on my nerves. But the truth is, it’s good advice. And eventually, I followed it. Way back when, I was the...
The What’s Your Avocado? Story
When I tell people I’ve just launched a new writing, marketing and personal empowerment company called What’s Your Avocado?, I get one of three responses: “Oh, that’s cool!” A tilt of the head, as if to say, “Huh?” Or, they come right out and ask me, “How’d you come...