Blog Archives

From Washington & Texas to Rio

August 16, 2016: Stanwood Camano News

Golf returned to the Olympics in August after a 112-year absence. Learn how the team at What’s Your Avocado? Marketing & Public relations played a part in the publicity and education around the building of the Olympic Golf Course!

Here’s an excerpt: While commentators and sports writers will eventually tell the story of golf’s return to the Olympics through the eyes of the players, a small marketing and public relations firm located in Mount Vernon has been working hard to tell the story of something most spectators might take for granted: the grass the Read the rest…

Posted in General

Stacie Zinn Roberts & What’s Your Avocado? Win 5 National Writing & Marketing Awards

May 12, 2016, Omaha, NE: Last week in Omaha, Stacie Zinn Roberts, head writer and marketing strategist for marketing firm What’s Your Avocado?, based in Mount Vernon, WA, was honored with 5 national awards for writing and marketing campaigns.

The awards were presented at the 27th annual meeting of the Turf & Ornamental Communicators Association (TOCA). There were more than 400 domestic and international entries in this year’s contest.

Roberts was awarded one Merit award, three First Place awards, and the prestigious Gardner Award that regonizes “the best of the best” of the competition.

Stacie Zinn Roberts won the … Read the rest…

Posted in General

How to Survive Holiday Travel Stress

by Stacie Zinn Roberts

As many of us do during the holidays, I recently drove myself to the airport. I left the house at 5:30 a.m., (the butt crack of dawn), to make an 8:30 flight. The drive to Seattle airport should have taken a little over an hour that time of day.  But weather, traffic congestion, whatever clogs I-5, made the drive a full two hours.

120 minutes.


I felt my anxiety start to build as my car crawled through downtown traffic, knowing by then I was still at least a half-hour from my target. But rather than … Read the rest…

Tagged with: , ,
Posted in Empowering, General

How a New Haircut (& Everything Else) is About Marketing

Marketing is about more than just advertising. It’s about creating a perception. Find out how in this article that I wrote for PR Daily, the leading blog for PR and marketing professionals …

How a New Haircut (& Everything Else) is About Marketing

by Stacie Zinn Roberts

I got a haircut last week. My stylist lopped off eight inches of hair. Eight inches.

I sucked in my breath when she handed me the first wet, orphaned clump. Too late now, I said, as she kept right on snipping. She shaped my formerly long, somewhat unruly auburn locks into a sassy, … Read the rest…

Posted in General

5 Ways to Be Happy Now


I recently wrote a guest blog for Spin Sucks, (as in media spin), a nationally recognized blog for communication professionals—writers, public relations practitioners, advertising folks. Though the blog was geared to that community, the message is universal. Everyone wants to be happy in their daily lives. Not everyone is. The point of my article was this: Rather than looking to outside sources to find a bit more happiness in your life (such as earning a promotion, landing a new client, or winning the lottery so you can ditch the day job), I recommend five steps you can take now to … Read the rest…

Posted in Empowering, General, Marketing, Writing

A Concert in Your Living Room

The first time I heard about house concerts, I was in a panic. I’d just learned that my favorite singer, Antje Duvekot, was coming to Seattle, and I had a conflict on the night of her show. I checked her website calendar and read that she was also playing a “private show” in Seattle that same week, so I reached out to the person hosting it. Turns out, the night before she was scheduled to sing on a big stage, she’d perform in the living room of a private home. Only 50 seats were available. And I scored two of … Read the rest…

Posted in General

How to Meditate

I remember the first time I sat in meditation at the Chopra Center in Carlsbad, California. I had just been given my mantra, ( a sacred word that you repeat over and over in your mind). I was so excited!  I was about to begin my training! So, heart pumping, I opened the door to the mediation room. And there, a group of about six men and women sat on woven rugs and pillows on the floor in a circle. The light of the warm California sun shined in through the window. A long rope attached to a bell hung … Read the rest…

Posted in General

Adventures in the bookstore

I had just taken a yoga class at the Skagit Valley Co-op, a health food and healthy lifestyle store in my town. I stopped in to their mercantile and found my book on the bookstore shelf. I tried to be cool about it, and not make a scene. But I was pretty darn happy about it. What a wonderful validation! This entire journey with my book, How to Live Your Passion & Fulfill Your Dreams, is inspiring, enlightening and humbling.

Thank you so much for your continued support. If you’d like to see my book on your local bookstore shelves, … Read the rest…

Posted in General

A Conversation with Stacie Zinn Roberts

How to Live Your Passion & Fulfill Your Dreams

  • What is the story behind the What’s Your Avocado? personal empowerment concept?
  • Why is gaining clarity so important?
  • What is the top tool you can use to gain clarity and why?
  • How do you define the power of self talk? And what first step can we take to stop beating ourselves up in our heads?
  • How can you borrow strategy from the business world to create a plan in your life?

Find out all of this and more in the Jennings Wire interview of Stacie Zinn Roberts, author and president of … Read the rest…

Posted in General

With a Little Help from My Friends

This blog post and episode of Live Your Passion TV is a bit different than usual. I’ve got some fun and exciting information to share. But I also have a favor or two to ask. It’s interactive TV, today, friends. I hope you’ll indulge me …

I don’t want to spoil the surprises unveiled here but let’s just say that if you have a bookstore in your area that you feel would benefit from carrying my new book, How to Live Your Passion & Fulfill Your Dreams, we’ve now got a way to bring the book to your neighborhood retailer. … Read the rest…

Posted in General
Article Archives