What can I say about marketing through the COVID-19 pandemic? It’s been tough. Excruciating, really. Yet as businesses all over the country open up in the wake of COVID-19, now more than ever, it’s important to communicate with your current client list and market to...
Branding is critical to launching a successful new business. What you name your company, the logo you use, your website, and all of your messaging, should tell a story in order to set your company apart from the competition. Gone are the days when you could slap...
3 KEYS TO TARGET MARKETING Not everyone is your customer. Nope. Even if you have the most skilled staff in town and the best prices, deliver the highest quality service, and own the shiniest equipment and the prettiest trucks, not everyone will buy from you. This is...
How to Look More Professional on Zoom Calls & Videos: Get a Virtual Image Makeover A few weeks ago, I recorded a video. I wanted to get some information out about how business owners should craft their messaging regarding the Coronavirus. I was in a hurry...
During the Coronavirus outbreak, here a few key communications tips and strategies for business owners to stay in touch with your customers. I’m Stacie Zinn Roberts with What’s Your Avocado? Marketing and PR. I’m reaching out to you today to...
I work with this vendor named Darryl. Darryl is a nice guy. His products are well-priced. They’re good quality. Everything comes in on time. But Darryl is hard to work with because Darryl is terrible at email. Every time I work with him, he signs his email: “Thanks,...
