by Stacie Zinn Roberts | Apr 15, 2015 | Marketing, Writing
The cursor blinked at me. Blink. Blink. Blink. White page staring back. Blank. Blank. Blank. How could I do it one more time? How could I write a compelling story about a subject matter so dry it made my lips crack. How? Has this been you, Dear Fellow Communications...
by Stacie Zinn Roberts | Oct 20, 2014 | Empowering, General, Marketing, Writing
I recently wrote a guest blog for Spin Sucks, (as in media spin), a nationally recognized blog for communication professionals—writers, public relations practitioners, advertising folks. Though the blog was geared to that community, the message is universal. Everyone...
by Stacie Zinn Roberts | Apr 25, 2013 | Empowering, General, Marketing |
Making an emotional connection just might be the key to success in business … and in life. Find out how important emotion is to telling your business story in this quick video from Stacie Zinn Roberts and What’s Your Avocado? Stacie...
by Stacie Zinn Roberts | Dec 9, 2012 | Marketing |
Everything is about marketing. I had this discussion the other day with Leanne Zinn-Cox, a savvy and very much in-demand business consultant who also happens to be my sister. The conversation stemmed from the observation that in all aspects of life, we are marketing...
by Stacie Zinn Roberts | Nov 13, 2012 | Marketing |
“It’s who you know.” This may be true. But in a lot of cases, it’s also “who knows you.” So, how do we become known? How do we establish ourselves as members of an industry or a community? Social media is one way. We join Facebook, LinkedIn, Twitter, and a myriad of...
by Stacie Zinn Roberts | Oct 3, 2012 | Marketing |
For the past few days, I’ve been struggling with trying to make my Apple computer operate in the PC world. It has not been fun. Some software just isn’t made for a Mac. And some Mac software just doesn’t play nice with PCs. Yet, because a project I’m working on is a...
