IS YOUR WEBSITE SECURE FOR YOUR CUSTOMERS?

IS YOUR WEBSITE SECURE FOR YOUR CUSTOMERS?

Google Chrome Requires an SSL Certificate by July 1, 2018 With so much in news about internet security, hacking and malware, tech issues can seem overwhelming to the average business owner. But there is something fairly simple you can do right now to make your website...
How to Write a Killer Lead

How to Write a Killer Lead

The cursor blinked at me. Blink. Blink. Blink. White page staring back. Blank. Blank. Blank. How could I do it one more time? How could I write a compelling story about a subject matter so dry it made my lips crack. How? Has this been you, Dear Fellow Communications...

5 Ways to Be Happy Now

I recently wrote a guest blog for Spin Sucks, (as in media spin), a nationally recognized blog for communication professionals—writers, public relations practitioners, advertising folks. Though the blog was geared to that community, the message is universal. Everyone...

Why Everything is About Marketing

Everything is about marketing. I had this discussion the other day with Leanne Zinn-Cox, a savvy and very much in-demand business consultant who also happens to be my sister. The conversation stemmed from the observation that in all aspects of life, we are marketing...

By Association

“It’s who you know.” This may be true. But in a lot of cases, it’s also “who knows you.” So, how do we become known? How do we establish ourselves as members of an industry or a community? Social media is one way. We join Facebook, LinkedIn, Twitter, and a myriad of...