Marketing is about more than just advertising. It’s about creating a perception. Find out how in this article that I wrote for PR Daily, the leading blog for PR and marketing professionals …
How a New Haircut (& Everything Else) is About Marketing
by Stacie Zinn Roberts
I got a haircut last week. My stylist lopped off eight inches of hair. Eight inches.
I sucked in my breath when she handed me the first wet, orphaned clump. Too late now, I said, as she kept right on snipping. She shaped my formerly long, somewhat unruly auburn locks into a sassy, wavy bob. The hair that had once hung down between my shoulder blades now curled just under my ears.
A few hours later, I debuted my look at a business function, and I found the reception to my transformation a bit surprising. One of my friends actually jumped up and down shrieking, “Oh my God! I love it!” Another friend couldn’t stop touching my hair and cooed how much more professional I looked—and younger, too.
Which got me thinking how much a haircut says about marketing. Not fashion. Not vanity. Marketing.
Stacie Zinn Roberts is a nationally recognized, award-winning writer and marketing expert with more than 25 years of experience. She has won more than 40 national awards for her work including the United Nations Environmental Program for retail environmental marketing, as well as from organizations such at the Public Relations Society of America and the Turf & Ornamental Communicators Association. She’s written for industry publications such as Golf Course Management, Sports Turf, Golfdom and PR Daily. She spent eight years as the president and director of marketing for Environmental Turf, where she developed the branding for SeaDwarf Seashore Paspalum, the grass that eventually became the greens grass for the Rio Olympic Golf Course. Stacie served for six years on the Board of Directors of the Florida Turfgrass Association as Chair of the Research & Scholarship Committee where she worked closely with the scientists from the University of Florida’s turfgrass breeding program. Stacie founded What’s Your Avocado? Marketing & Public Relations in 2012.