What’s Your Avocado? Wins 4 National TOCA Awards

by | May 12, 2015 | News | 6 comments

Mount Vernon-based writing and marketing firm What’s Your Avocado?, and company president Stacie Zinn Roberts, were honored recently with four national awards for writing and marketing campaigns from TOCA, the Turf & Ornamental Communicators Association, at the organization’s 26th Annual Meeting held in Milwaukee, Wisconsin.

Roberts won a First Place marketing/communications writing award for Best Feature Article, “Seeding a Sodded Variety,” that ran in the October 2014 issue of Sports Turf magazine. The article, written and placed in the publication for client Sod Solutions, featured an interview with Billy Findley, head groundskeeper for the St. Louis Cardinals Major League Baseball team. Read the story here: http://hgtsod.com/2015/03/10/seeding-a-sodded-variety/

Roberts was also awarded three Merit awards—two for journalistic articles, and the third for a social media campaign she developed for client, Performance Nutrition fertilizers.

Merit winner “Muddied Waters,” ran in the January 2014 issue of Golf Course Management magazine. Named Best Product Information Article, it investigated Florida’s confusing fertilizer regulations and their impact on golf. Read the story here: http://www.gcsaa.org/gcm-magazine/2014/january/gcm-january-2014-muddied-waters

The story, “It Never Rains in California,” was awarded a Merit award for Best Environmental Stewardship article. It ran in the June 2014 issue of Golf Course Management magazine and examined the efforts of the California golf course industry to manage drought conditions while keeping golf courses open for play. Read the article here: http://gcmdigital.gcsaa.org/i/319440-jun-2014/62

Roberts also won a Merit award for Most Engaging Social Media Campaign for client, Performance Nutrition, along with graphic designer, Todd Maguire. The campaign, “We Care What You Put on Your Turf Because We Know Who Plays On It,” promotes a social media photo contest hosted by the company, a manufacturer of eco-safe fertilizers and turf care products for lawns, sports fields and golf courses. The contest is open until September. To learn more about the campaign, visit: http://www.pnfertilizers.com/positive-message/



What’s Your Avocado? is a writing and marketing firm based in Mount Vernon, Washington, specializing in the agriculture, golf, turf and real estate industries. Company Founder Stacie Zinn Roberts is a writer, marketing consultant, speaker and the author of the book, “How to Live Your Passion & Fulfill Your Dreams. www.whatsyouravocado.com


The Turf and Ornamental Communicators Association (TOCA) is comprised of editors, writers, publishers, photographers, public relations/advertising practitioners, industry association leaders, manufacturers and others involved in green industry communications. It is a national organization based in New Prague, MN.


  1. Andrea Carroll

    Yeah Sta !!!!!!!!!!!!!! So very proud of all you do.

    • Stacie Zinn Roberts

      Thank you so very much! It’s such a blessing to be recognized for doing what I love to do!

  2. Rebecca Murray


  3. Stacie Zinn Roberts

    Thank you very much, Rebecca! Love the creative life, just like you do!

    • Gustavo Ramos, Jr.

      Congratulations,my friend. You show us the way.

      • Stacie Zinn Roberts

        Oh my dear friend, Gus. I was just talking about you just the other day. Are you loving your new life and helping others in your community to do the same? I have no doubt you are. Miss your positive outlook and love for life. But I know that you are making an impact in your new home just by being there. Much love and appreciation for you. The planet is a better place because you are on it.