News
We love to tell our client’s stories, but sometimes, we get to tell our own! Our blog is a collections of news stories, inspirational blogs and marketing trends that we think are cool, informative or just plain fun.
COVID-19: Marketing Through the Crisis
What can I say about marketing through the COVID-19 pandemic? It’s been tough. Excruciating, really. Yet as businesses all over the country open up in the wake of COVID-19, now more than ever, it’s important to communicate with your current client list and market to...
What is Branding? And Why is a Brand Critical to Launching a Successful New Business
Branding is critical to launching a successful new business. What you name your company, the logo you use, your website, and all of your messaging, should tell a story in order to set your company apart from the competition. Gone are the days when you could slap...
3 Keys to Target Marketing
3 KEYS TO TARGET MARKETING Not everyone is your customer. Nope. Even if you have the most skilled staff in town and the best prices, deliver the highest quality service, and own the shiniest equipment and the prettiest trucks, not everyone will buy from you. This is...
How to Look More Professional on Zoom Calls & Videos: Get a Virtual Image Makeover
How to Look More Professional on Zoom Calls & Videos: Get a Virtual Image Makeover https://youtu.be/N6l6Wdmqm-M A few weeks ago, I recorded a video. I wanted to get some information out about how business owners should craft their messaging regarding the...
Coronavirus (COVID-19) – Small Business Tips for Communications with Customers During the Outbreak
During the Coronavirus outbreak, here a few key communications tips and strategies for business owners to stay in touch with your customers. https://youtu.be/nlNeRfM7sw0 I'm Stacie Zinn Roberts with What's Your Avocado? Marketing and PR. I'm reaching out to you...
5 Tips for Better Emails
I work with this vendor named Darryl. Darryl is a nice guy. His products are well-priced. They’re good quality. Everything comes in on time. But Darryl is hard to work with because Darryl is terrible at email. Every time I work with him, he signs his email: “Thanks,...
What’s Your Marketing Story?
Everyone loves a good story. We tell stories to soothe our children to sleep, to relax with a movie on a Saturday night, to connect with friends over a beer. In business, something as basic as what you name your company should tell a story too. To illustrate, let me...
Get The Message, How to Tell Your Employees What They Need to Hear
Internal Communications: Find out how to tell your employees what they need to hear. When Scott Needham noticed inconsistencies in the way his landscape crews were pruning shrubs in the common areas of the dozens of homeowners associations his company, ProQual...
Turning Conversations into Repeat Business
Maintaining good customer relations starts with frequent and effective communication. Jason Kopke, owner of Arizona Landshapes in Tucson, recalls an incident eight years ago, when he neglected a referral source that had kept one of his two-person crews busy six days a...
Stacie Zinn Roberts Named Marketing Expert at BRND-TV
Stacie Zinn Roberts of What’s Your Avocado? Marketing & Public Relations was recruited as one of the founding subject matter experts on BRND-TV, a new digital video streaming resource for information on building and promoting your brand. The online platform...