by Stacie Zinn Roberts | May 26, 2020 | Marketing
Branding is critical to launching a successful new business. What you name your company, the logo you use, your website, and all of your messaging, should tell a story in order to set your company apart from the competition. Gone are the days when you could slap...
by Stacie Zinn Roberts | Apr 11, 2020 | Marketing |
3 KEYS TO TARGET MARKETING Not everyone is your customer. Nope. Even if you have the most skilled staff in town and the best prices, deliver the highest quality service, and own the shiniest equipment and the prettiest trucks, not everyone will buy from you. This is...
by Stacie Zinn Roberts | Feb 17, 2020 | Marketing, Writing |
I work with this vendor named Darryl. Darryl is a nice guy. His products are well-priced. They’re good quality. Everything comes in on time. But Darryl is hard to work with because Darryl is terrible at email. Every time I work with him, he signs his email: “Thanks,...
by Rebecca Murray | Aug 28, 2018 | Marketing, News, Writing
How to Create a Successful Email Marketing Campaign When done right, email marketing can pay dividends and help you grow and maintain your client base. With so many ways to reach out to customers these days, you might wonder, “Is email marketing still worthwhile?” In...
