Why Everything is About Marketing

Everything is about marketing. I had this discussion the other day with Leanne Zinn-Cox, a savvy and very much in-demand business consultant who also happens to be my sister. The conversation stemmed from the observation that in all aspects of life, we are marketing...

Incompatible

For the past few days, I’ve been struggling with trying to make my Apple computer operate in the PC world. It has not been fun. Some software just isn’t made for a Mac. And some Mac software just doesn’t play nice with PCs.  Yet, because a project I’m working on is a...