Representing more than 80 sod producers and vendor members, the Turfgrass Producers of Texas recently launched a new website to help consumers select the grass that is right for their home lawn or project, and locate a turfgrass producer nearby to supply the grass. The new website can be found at TexasGrass.com. The new website was developed by the team at What’s Your Avocado? Marketing & Public Relations, based in Mount Vernon, WA.
The website features a membership directory with an interactive locator map, turfgrass maintenance tips, and a library of videos on Texas turfgrass management. Information on membership, event registration, varieties of grass grown in the state, and research papers. The site offers tools for consumers, landscapers and turf industry experts.
The new website combines the content from two previous websites and three URLs, TexasGrass.com and TXSod.com, as well as directs visitors to GetTheGrassFacts.com to the video page on the new site.
“This new state-of-the-art website will serve as a resource for Texas consumers to learn about grass suited for the Texas environment, and help them make the right choice for their lawn. It also serves as a resource for our turfgrass producer members to stay in touch with our association,” said Brent Batchelor, executive director of the Turfgrass Producers of Texas.
Turfgrass Producers of Texas is a professional association of the best turfgrass sod farms and related businesses engaged in producing and marketing high-quality sod for the citizens of the State of Texas. We are committed to helping Texans find the ideal turfgrass for their needs — from lawn turfgrass to sports turf to home putting greens. We also support university research programs to develop improved Texas turfgrass varieties of turfgrass by making these grasses more drought-tolerant, easier to maintain, and more resistant to disease and pests. Visit TexasGrass.com or call 979-533-9750.
Stacie Zinn Roberts is a nationally recognized, award-winning writer and marketing expert with more than 25 years of experience. She has won more than 40 national awards for her work including the United Nations Environmental Program for retail environmental marketing, as well as from organizations such at the Public Relations Society of America and the Turf & Ornamental Communicators Association. She’s written for industry publications such as Golf Course Management, Sports Turf, Golfdom and PR Daily. She spent eight years as the president and director of marketing for Environmental Turf, where she developed the branding for SeaDwarf Seashore Paspalum, the grass that eventually became the greens grass for the Rio Olympic Golf Course. Stacie served for six years on the Board of Directors of the Florida Turfgrass Association as Chair of the Research & Scholarship Committee where she worked closely with the scientists from the University of Florida’s turfgrass breeding program. Stacie founded What’s Your Avocado? Marketing & Public Relations in 2012.