What’s Your Avocado? Marketing & PR Wins Public Relations Society of America, Puget Sound Chapter Totem Award
What’s Your Avocado? Marketing & Public Relations, based in Mount Vernon, WA, was honored recently at the 41st Annual Totem Awards event in Seattle by the Puget Sound Chapter of the Public Relations Society of America. What’s Your Avocado?was awarded the prestigious Totem Award for “Washington Potatoes in the Spotlight”, an annual report for the Washington State Potato Commission.
Stacie Zinn Roberts managed the project and developed the Hollywood-themed concept that features a potato walking down the red carpet and potatoes of different sizes sitting in theater seats to illustrate the financial report. Kathleen Petrzelka edited the content. Cynthia Levesque created the design.
“This was an excellent delivery of an annual report. In what can be a presentation loaded down with numbers and facts, the agency did an outstanding job in presenting essential information and financials in an entertaining and compelling way to reach constituents. The report was well researched to provide a deliverable that clearly illustrated how participating farmers/growers were getting the most from their dollars contributed to the organization. This was illustrated through very compelling graphics and layout of the document, easy to read and understand segments, and a wonderfully entertaining theme. Usually, these kinds of documents can be very lethargic in capturing the attention of the reader, but the agency’s approach and use of the movie theme along with the outstanding layout of the document made this a huge success. The final financial page was genius!” said one of the competition’s judges.
PRSA Puget Sound honors the best public relations programs, tactics and practitioners in the region at its annual Totem Awards Celebration. The awards are recognized as a symbol of creativity and accomplishment for the Public Relations industry in the Puget Sound region. The program is designed to recognize projects and programs that demonstrate excellence in PR and rise above the competition.
On the night of the Totem Awards event, What’s Your Avocado? was in good company. Other award winners included agencies who represent Nike, Alaska Airlines, and Microsoft.
Read the award-winning WSPC Annual Report here.
About PRSA, Puget Sound Chapter
The Puget Sound chapter of PRSA has served Western Washington for 53 years. Chapter membership has grown, from just 33 charter members in 1957 to nearly 400 today, making it one of the 10 largest chapters in the country. PRSA Puget Sound provides networking and professional development for our members while advancing the profession and fostering understanding within the communities we serve. Public relations professionals in the Puget Sound region have played vital, strategic roles in business, government and education. We have helped launch commercial airliners and computer software, a World’s Fair and the Space Needle. We’ve strategized for major political figures and played critical roles in governments bringing change to the Pacific Northwest. About
The Public Relations Society of America, based in New York City, is the world’s largest organization for public relations professionals. The Society has nearly 32,000 professional and student members. PRSA is organized into more than 100 Chapters nationwide, 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms, and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has nearly 300 Chapters at colleges and universities throughout the United States. Visit www.prsa.org for more information or to join.
About What’s Your Avocado? Marketing & Public Relations
What’s Your Avocado? Marketing & Public Relations creates messaging, marketing, public relations, and advertising campaigns for a national audience. The firm serves clients nationwide, with a focus on the agriculture, turf, landscape, golf, and real estate industries. By the way, the Avocado? It’s the element that makes a person, product, or company special. What’s Your Avocado? helps clients to find their avocado and express it in the marketplace, thereby building a recognizable brand and a successful business. www.whatsyouravocado.com, @whatsyouravocad on social.
Stacie Zinn Roberts is a nationally recognized, award-winning writer and marketing expert with more than 25 years of experience. She has won more than 40 national awards for her work including the United Nations Environmental Program for retail environmental marketing, as well as from organizations such at the Public Relations Society of America and the Turf & Ornamental Communicators Association. She’s written for industry publications such as Golf Course Management, Sports Turf, Golfdom and PR Daily. She spent eight years as the president and director of marketing for Environmental Turf, where she developed the branding for SeaDwarf Seashore Paspalum, the grass that eventually became the greens grass for the Rio Olympic Golf Course. Stacie served for six years on the Board of Directors of the Florida Turfgrass Association as Chair of the Research & Scholarship Committee where she worked closely with the scientists from the University of Florida’s turfgrass breeding program. Stacie founded What’s Your Avocado? Marketing & Public Relations in 2012.