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How to Write a Killer Lead

Writing is hard. Don’t let anyone tell you it’s not. Writing well is even harder. Throw in the challenge of a dry subject matter, and the task can be downright excruciating. Unless  you know the secret …

I recently wrote a Guest Blog pos titled How to Write a Killer Lead for Spin Sucks, the nationally recognized expert blog for communications professionals—you know, writers, PR pros, branding and ad creation gurus. In my article, I reveal my secret for making even the most seemingly boring topic enticing.

Click Here to read the full article at Spin Sucks


Read the rest…

Posted in Marketing, Writing

5 Ways to Be Happy Now


I recently wrote a guest blog for Spin Sucks, (as in media spin), a nationally recognized blog for communication professionals—writers, public relations practitioners, advertising folks. Though the blog was geared to that community, the message is universal. Everyone wants to be happy in their daily lives. Not everyone is. The point of my article was this: Rather than looking to outside sources to find a bit more happiness in your life (such as earning a promotion, landing a new client, or winning the lottery so you can ditch the day job), I recommend five steps you can take now to … Read the rest…

Posted in Empowering, General, Marketing, Writing

Take Note

I admit that I am a compulsive note taker. I’m sure it springs from my 20+ years as a journalist. When you get paid to ask people questions, it’s certain that they expect you to write down what they say. So, I do.

The note taking isn’t reserved, however, for the forum of interviewer-interviewee. Nah. It’s way past that.

In organizational meetings, I take copious notes. Even when not asked. So, invariably, I am the one who sends out the minutes. I’ve got them anyway. Why not?

When the phone rings, I automatically open up my notebook to a crisp … Read the rest…

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Posted in General, Writing

Start Strong

First impressions are powerful. Research scientists find that our brains decide if we like someone within less than 30 seconds of meeting them. And the first impression lasts. These same scientists note that a region of the brain that lights up on digital scans when encountering a person again are the same regions where the original first impression is stored. This means that no matter how many times we meet someone, we always compare that encounter to our initial first impression. It’s important to start strong.

The concept of the first impression translates to the process of writing. The first … Read the rest…

Posted in Empowering, Writing


My friend Mary is a painter. Her art is vibrant and colorful. Her work tackles themes of spirituality and the human condition, with abstract shapes and layers upon layers of images that tell a story. Her paintings make you feel something when you look at them. She’s an Artist, yes, with a capital A.

Over lunch one day last week, our conversation steered into the realm of the very nature of creativity. I asked her what it feels like when she paints.

“Is it a transcendent experience?”

I asked this shyly, with a bit of an apology, knowing that … Read the rest…

Posted in Empowering, Writing

Stop to Keep Going

In the last five days I’ve had four feature stories due—three of them on the same day—two editing projects, plus I had to turn in a PowerPoint for a speech I’m giving later this week. For the first time in my life, I’ve felt like I might actually run out of words .

All creative people, I think, feel like this at one time or another. You go back to the well too many times, you’ll find it dry.

Hair stylists stare at another mop of hair and wonder where to start. School teachers sit in a classroom filled with … Read the rest…

Posted in Writing

Hard to Say

These past few days I’ve been working on a script for a national convention. While rewarding, it’s not been overly compelling stuff.

Until now.

Just now, I wrote a section of the script where a well-respected member of the industry was slated to receive an award. But before he could accept it, he unexpectedly died.

That’s sad enough, yes.

But the speaker I’m writing the speech for had been friends with the award winner for 17 years. They’d worked together. Their desks were side-by-side.

This is delicate stuff.

How do I write something respectful? Appropriate? Enough?

So, I interviewed the … Read the rest…

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Posted in Writing

The Power in the Question

“There’s more power in the questions you ask than in the answers you give.”

This quote is from John Marshall, a Seattle-based business coach. I had the pleasure of sitting in the audience for one of his presentations last week. His quote resonated with me. Why?

Well, I think I’ve always been enamored with questions. As a reporter, my job was to ask questions. Questions have long been my friends. By asking questions, I got the answers necessary to write articles, to explain complex issues in simple language, to get paid to learn about unusual topics and then translate … Read the rest…

Posted in Writing

Write What You Know

“Write what you know” is a piece of advice all beginning writers hear. When I first started writing, I heard it all of the time. So much so, it kind of got on my nerves. But the truth is, it’s good advice. And eventually, I followed it.

Way back when, I was the advertising manager for a chain of hardware stores. My office, it so happened, was in the lawn & garden center. I had a lot of exposure to landscape equipment, landscapers, and lawn care issues, just by osmosis. One day, a magazine landed on my desk. It was … Read the rest…

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Posted in Writing
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