I love the change of seasons. It proves the natural rhythm of things. After 25 years in Florida where it’s always perfect, and the years just run together in an endless sea of blue skies, now I welcome the cold, the rain, the snow. I know now I’m moving through life. That things change. That life moves on. The seasons demonstrate a pace of death and rebirth, a promise that something new is always around the corner. Yes, lovely weather is always just that, lovely. But I think the endless parade of sameness, for me, bred atrophy. Here, where every day is new, where daily challenges with weather arise and fall, where leaves turn red and yellow and orange and the mountains enshrouded by mist appear and disappear as if by magic, I am myself renewed. Bring on the winter. Bring on the snow. I know the spring and the tulips will follow. And a new, vibrant version of me will follow, too.
Stacie Zinn Roberts is a nationally recognized, award-winning writer and marketing expert with more than 25 years of experience. She has won more than 40 national awards for her work including the United Nations Environmental Program for retail environmental marketing, as well as from organizations such at the Public Relations Society of America and the Turf & Ornamental Communicators Association. She’s written for industry publications such as Golf Course Management, Sports Turf, Golfdom and PR Daily. She spent eight years as the president and director of marketing for Environmental Turf, where she developed the branding for SeaDwarf Seashore Paspalum, the grass that eventually became the greens grass for the Rio Olympic Golf Course. Stacie served for six years on the Board of Directors of the Florida Turfgrass Association as Chair of the Research & Scholarship Committee where she worked closely with the scientists from the University of Florida’s turfgrass breeding program. Stacie founded What’s Your Avocado? Marketing & Public Relations in 2012.