COVID-19: Marketing Through the Crisis

COVID-19: Marketing Through the Crisis

What can I say about marketing through the COVID-19 pandemic? It’s been tough. Excruciating, really. Yet as businesses all over the country open up in the wake of COVID-19, now more than ever, it’s important to communicate with your current client list and market to...
3 Keys to Target Marketing

3 Keys to Target Marketing

3 KEYS TO TARGET MARKETING Not everyone is your customer. Nope. Even if you have the most skilled staff in town and the best prices, deliver the highest quality service, and own the shiniest equipment and the prettiest trucks, not everyone will buy from you. This is...