by Stacie Zinn Roberts | Nov 11, 2015 | Empowering |
By Stacie Zinn Roberts Early this morning, our cat, Penny, got herself stuck up high in a tree. My husband, Rob, found her, mewling and crying in loud, pitiful howls. The tree was a tall, young cedar that Rob had limbed up well above our roofline. She’d climbed so...
by Stacie Zinn Roberts | May 12, 2015 | News |
Mount Vernon-based writing and marketing firm What’s Your Avocado?, and company president Stacie Zinn Roberts, were honored recently with four national awards for writing and marketing campaigns from TOCA, the Turf & Ornamental Communicators Association, at the...
by Stacie Zinn Roberts | May 11, 2015 | General
Marketing is about more than just advertising. It’s about creating a perception. Find out how in this article that I wrote for PR Daily, the leading blog for PR and marketing professionals … How a New Haircut (& Everything Else) is About Marketing by...
by Stacie Zinn Roberts | Apr 15, 2015 | Marketing, Writing
The cursor blinked at me. Blink. Blink. Blink. White page staring back. Blank. Blank. Blank. How could I do it one more time? How could I write a compelling story about a subject matter so dry it made my lips crack. How? Has this been you, Dear Fellow Communications...
by Stacie Zinn Roberts | Oct 21, 2014 | Empowering |
My friend Seth is going to the World Series. He’s ecstatic. He called yesterday to talk business, but what he really wanted to tell me was that he was going to watch his team, the Kansas City Royals, from right field of his home stadium. He really couldn’t believe it...
by Stacie Zinn Roberts | Oct 20, 2014 | Empowering, General, Marketing, Writing
I recently wrote a guest blog for Spin Sucks, (as in media spin), a nationally recognized blog for communication professionals—writers, public relations practitioners, advertising folks. Though the blog was geared to that community, the message is universal. Everyone...
by Stacie Zinn Roberts | Sep 10, 2014 | General |
The first time I heard about house concerts, I was in a panic. I’d just learned that my favorite singer, Antje Duvekot, was coming to Seattle, and I had a conflict on the night of her show. I checked her website calendar and read that she was also playing a “private...
by Stacie Zinn Roberts | Jul 10, 2014 | General |
I remember the first time I sat in meditation at the Chopra Center in Carlsbad, California. I had just been given my mantra, ( a sacred word that you repeat over and over in your mind). I was so excited! I was about to begin my training! So, heart pumping, I opened...
by Stacie Zinn Roberts | Jun 13, 2014 | Empowering
Christine LaChance ditched corporate life in favor of following her passion. She created Vital Solutions Health & Wellness to help companies, and the people who work within those companies, create health & wellness programs that save companies on health...
by Stacie Zinn Roberts | May 17, 2014 | General |
I had just taken a yoga class at the Skagit Valley Co-op, a health food and healthy lifestyle store in my town. I stopped in to their mercantile and found my book on the bookstore shelf. I tried to be cool about it, and not make a scene. But I was pretty darn happy...
