by Stacie Zinn Roberts | Nov 13, 2012 | Marketing |
“It’s who you know.” This may be true. But in a lot of cases, it’s also “who knows you.” So, how do we become known? How do we establish ourselves as members of an industry or a community? Social media is one way. We join Facebook, LinkedIn, Twitter, and a myriad of...
by Stacie Zinn Roberts | Oct 25, 2012 | Writing |
These past few days I’ve been working on a script for a national convention. While rewarding, it’s not been overly compelling stuff. Until now. Just now, I wrote a section of the script where a well-respected member of the industry was slated to receive an...
by Stacie Zinn Roberts | Oct 22, 2012 | Empowering |
I love the change of seasons. It proves the natural rhythm of things. After 25 years in Florida where it’s always perfect, and the years just run together in an endless sea of blue skies, now I welcome the cold, the rain, the snow. I know now I’m moving...
by Stacie Zinn Roberts | Oct 12, 2012 | Empowering |
I heard a term the other morning that I had never heard before. It’s a term that teachers use to describe certain students who are not doing well in school. It’s a term they use for the student who stares out of the window instead of engaging with the class and the...
by Stacie Zinn Roberts | Oct 3, 2012 | Marketing |
For the past few days, I’ve been struggling with trying to make my Apple computer operate in the PC world. It has not been fun. Some software just isn’t made for a Mac. And some Mac software just doesn’t play nice with PCs. Yet, because a project I’m working on is a...
by Stacie Zinn Roberts | Sep 28, 2012 | Empowering |
Have you ever noticed that when you’re wishy-washy or noncommittal, nothing much happens? But when you’re clear, certain, concise and confident, the world becomes a magical place? When you are very clear about what you want, people, situations and opportunities will...
by Stacie Zinn Roberts | Sep 21, 2012 | Marketing |
I’ve been having a lot of coffee lately. Not because I need a caffeine fix, but as a vehicle to meet with other people. The “let’s meet for coffee” kind of coffee. Which for me, it’s not even coffee at all. It’s Chai Tea. But that’s another story… Over the course of...
by Stacie Zinn Roberts | Sep 19, 2012 | General |
It’s said that every person in the world is just six degrees of separation from every other person in the world. The idea is that if you wanted to meet someone, you’re only six steps away, by introduction, from anyone else on the planet. We’re just that connected. You...
by Stacie Zinn Roberts | Sep 12, 2012 | Writing
“There’s more power in the questions you ask than in the answers you give.” This quote is from John Marshall, a Seattle-based business coach. I had the pleasure of sitting in the audience for one of his presentations last week. His quote resonated with me. Why? Well,...
by Stacie Zinn Roberts | Sep 10, 2012 | General |
In marketing, and in life in general, I believe it’s critical to surround yourself with people who know things that you don’t know. It’s what I call my “Room Full of Smart People” rule. Let me illustrate. You’re sitting in a room full of folks who have come together...
