by Stacie Zinn Roberts | Sep 29, 2021 | Awards, Writing
When devising a public relations strategy, the goal is always to tell our client’s story in a way that educates their potential customers and drives sales. Every once in a while, when done correctly, an agency’s public relations efforts yield accolades for the...
by Stacie Zinn Roberts | Oct 7, 2020 | General, Marketing, Writing
Easy Tips to Improve Your Website Now You need to fix your website. Sorry, but it’s true. Websites are finicky things. They require constant care, yet you ignore your website at your own peril. It is estimated that 75% of customers judge a company based on its...
by Stacie Zinn Roberts | Sep 14, 2020 | Awards, Marketing, News, Writing
What’s Your Avocado? Marketing & Public Relations Wins 5 National Writing Awards What does it take to create award-winning marketing campaigns? Stacie Zinn Roberts, president of What’s Your Avocado? Marketing & Public Relations, based in Mount Vernon,...
by Stacie Zinn Roberts | Feb 17, 2020 | Marketing, Writing |
I work with this vendor named Darryl. Darryl is a nice guy. His products are well-priced. They’re good quality. Everything comes in on time. But Darryl is hard to work with because Darryl is terrible at email. Every time I work with him, he signs his email: “Thanks,...
by Stacie Zinn Roberts | Feb 14, 2019 | News, Writing
Representing more than 80 sod producers and vendor members, the Turfgrass Producers of Texas recently launched a new website to help consumers select the grass that is right for their home lawn or project, and locate a turfgrass producer nearby to supply the grass....
by Rebecca Murray | Aug 28, 2018 | Marketing, News, Writing
How to Create a Successful Email Marketing Campaign When done right, email marketing can pay dividends and help you grow and maintain your client base. With so many ways to reach out to customers these days, you might wonder, “Is email marketing still worthwhile?” In...
