August 16, 2016: Stanwood Camano News
Golf returned to the Olympics in August after a 112-year absence. Learn how the team at What’s Your Avocado? Marketing & Public relations played a part in the publicity and education around the building of the Olympic Golf Course!
Here’s an excerpt: While commentators and sports writers will eventually tell the story of golf’s return to the Olympics through the eyes of the players, a small marketing and public relations firm located in Mount Vernon has been working hard to tell the story of something most spectators might take for granted: the grass the game is played on.
Stacie Zinn Roberts is a nationally recognized, award-winning writer and marketing expert with more than 25 years of experience. She has won more than 40 national awards for her work including the United Nations Environmental Program for retail environmental marketing, as well as from organizations such at the Public Relations Society of America and the Turf & Ornamental Communicators Association. She’s written for industry publications such as Golf Course Management, Sports Turf, Golfdom and PR Daily. She spent eight years as the president and director of marketing for Environmental Turf, where she developed the branding for SeaDwarf Seashore Paspalum, the grass that eventually became the greens grass for the Rio Olympic Golf Course. Stacie served for six years on the Board of Directors of the Florida Turfgrass Association as Chair of the Research & Scholarship Committee where she worked closely with the scientists from the University of Florida’s turfgrass breeding program. Stacie founded What’s Your Avocado? Marketing & Public Relations in 2012.