News
We love to tell our client’s stories, but sometimes, we get to tell our own! Our blog is a collections of news stories, inspirational blogs and marketing trends that we think are cool, informative or just plain fun.How to Get Out of a Bad Situation – What you can learn from a cat up a tree
By Stacie Zinn Roberts Early this morning, our cat, Penny, got herself stuck up high in a tree. My husband, Rob, found her, mewling and crying in loud, pitiful howls. The tree was a tall, young cedar that Rob had limbed up well above our roofline. She’d climbed so...
What’s Your Avocado? Wins 4 National TOCA Awards
Mount Vernon-based writing and marketing firm What’s Your Avocado?, and company president Stacie Zinn Roberts, were honored recently with four national awards for writing and marketing campaigns from TOCA, the Turf & Ornamental Communicators Association, at the...
How a New Haircut (& Everything Else) is About Marketing
Marketing is about more than just advertising. It's about creating a perception. Find out how in this article that I wrote for PR Daily, the leading blog for PR and marketing professionals ... How a New Haircut (& Everything Else) is About Marketing by Stacie Zinn...
How to Write a Killer Lead
The cursor blinked at me. Blink. Blink. Blink. White page staring back. Blank. Blank. Blank. How could I do it one more time? How could I write a compelling story about a subject matter so dry it made my lips crack. How? Has this been you, Dear Fellow Communications...
Bucket List
My friend Seth is going to the World Series. He’s ecstatic. He called yesterday to talk business, but what he really wanted to tell me was that he was going to watch his team, the Kansas City Royals, from right field of his home stadium. He really couldn’t believe it...
5 Ways to Be Happy Now
I recently wrote a guest blog for Spin Sucks, (as in media spin), a nationally recognized blog for communication professionals—writers, public relations practitioners, advertising folks. Though the blog was geared to that community, the message is universal. Everyone...
A Concert in Your Living Room
The first time I heard about house concerts, I was in a panic. I’d just learned that my favorite singer, Antje Duvekot, was coming to Seattle, and I had a conflict on the night of her show. I checked her website calendar and read that she was also playing a “private...
How to Meditate
I remember the first time I sat in meditation at the Chopra Center in Carlsbad, California. I had just been given my mantra, ( a sacred word that you repeat over and over in your mind). I was so excited! I was about to begin my training! So, heart pumping, I opened...
Inspired Health & Wellness
http://youtu.be/U56UalAltms Christine LaChance ditched corporate life in favor of following her passion. She created Vital Solutions Health & Wellness to help companies, and the people who work within those companies, create health & wellness programs that...
Adventures in the bookstore
http://youtu.be/EINiIaCQreM I had just taken a yoga class at the Skagit Valley Co-op, a health food and healthy lifestyle store in my town. I stopped in to their mercantile and found my book on the bookstore shelf. I tried to be cool about it, and not make a scene....