News
We love to tell our client’s stories, but sometimes, we get to tell our own! Our blog is a collections of news stories, inspirational blogs and marketing trends that we think are cool, informative or just plain fun.Unexpected Wonders
I’m sitting in our backyard on the Saturday of Labor Day weekend. The sun is shining. My bare feet tickled in the grass, sunglasses shade my eyes as I type this. There’s a slight breeze. From my vantage point on the hill above our hometown, I can see the foothills of...
When The Moment Arrives
You may have noticed that earlier this month, I launched Live Your Passion Radio. And launching a national radio show, my friends, is quite the undertaking. Setting up a studio. Scheduling interviews. Learning audio editing software. Whew. There are a lot of steps in...
Trust
As I sat on a hard bench waiting for a train in Portland’s Union Station and my attention drifted to the ornate ceiling and arched doorways carved from marble, a woman came up to me. She was in her late 50’s, reddish brown ringlets framed her face. She spoke with an...
Before I Die I Want To …
An art store in my town posted a black chalkboard on the side of their building. Scrawled across the chalkboard is one simple question: What do you want to do before you die? Then it leaves a blank space for people to fill in their answers. Some responses are silly....
What’s Your Avocado?’s Stacie Zinn Roberts Wins National Writing Award
Writer Stacie Zinn Roberts, president of What’s Your Avocado?, a writing and marketing firm based in Mount Vernon, Washington, was honored with a national writing award by the Turf & Ornamental Communicators Association during the organization’s conference held in...
The Will to Succeed
I have a poster on my office wall from a company I admire. Lululemon Athletica is based in Vancouver, Canada, and creates athletic wear for women. But they don’t just sell just clothing, they sell an idea. And that idea is that we are all powerful, that we have the...
Emotion is Key to Telling Your Business Story
Making an emotional connection just might be the key to success in business ... and in life. Find out how important emotion is to telling your business story in this quick video from Stacie Zinn Roberts and What's Your Avocado? ...
What’s Your Avocado? Featured on CEO Blog Nation
The story of What's Your Avocado? is featured on CEO Blog Nation. The article asks entrepreneurs to explain the genesis of their business name. To read the story, Click Here
Take Note
I admit that I am a compulsive note taker. I’m sure it springs from my 20+ years as a journalist. When you get paid to ask people questions, it’s certain that they expect you to write down what they say. So, I do. The note taking isn’t reserved, however, for the forum...
The Ripple Effect
At a banquet honoring women who serve the community, one of the nominees for Woman of the Year was Corky Hundahl. After suffering tragedy in her own family, Hundahl sought to help other families by starting a substance recovery program. In her speech, Hundahl asked...